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Perhaps due to the increasing pressure of public opinion, the brand side began to make a variety of external voice and response, becoming the most peculiar brand communication action since June

He told Yibang power that the private traffic base of small and medium-sized businesses is relatively small, and the growth is slow. This part of traffic is difficult to 'collect and collect again'. However, most of the public domain traffic is occupied by big anchors and big brands, so it is less likely to get a share of it. The private and public domain traffic is small, and the live broadcast business is difficult to sustain.